The big idea is that this is supposed to be the year that hyper-converged infrastructure starts to become a big thing and Dell EMC wants its partners ready.
The vendor is offering more rebates and incentives for those partners selling HCI, storage and services and will reward those that sell products with access to increased revenue tier attainment accelerators.
Enhancements to the Storage Loyalty Programme include increased advice around how to win business in what is still a mostly unknown market.
In a statement, Dell said that market momentum was shifting towards HCI with more customers opting for the option to consolidate infrastructure and reduce risk. The last two years have been all about businesses getting confidence in this new architecture.
Now that adoption is accelerating globally there are tens of thousands of organisations out there that could benefit from adopting HCI.
The HCI technology portfolio and the enhancements to the partner programme could result in the vendor attracting more resellers to Dell’s loving arms.
HCI-based partners that embraced would be in a strong position to meet the needs and demands coming out of customers going through the process of digitally transforming their businesses, Dell said.