Apparently Dell has reformed its relationship with Dixons Carphone, owner of the Currys and PC World.
Dell has been ramping up its retail presence and signed a deal with John Lewis to give it more of a presence on the high street. IT also improved its distribution links to Ensure.
What this means is that Curry PC world will flog the Dell XPS, Inspiron and Alienware ranges as well as some monitors. These are normally sold online using Dell’s famous direct model. It looks like the PC World move is designed to maximise the back to school buying period.
Alienware is already well known in gaming circles and it will now be given a chance to grow the brand in the largest high-street computing retailer.
Dell UK general manager, retail, consumer and small business, Jamil Nathoo said that having a significant player in the retail industry this relationship is key in giving customers the choice that they’re asking for.
“We’re excited to continue bringing innovative and high-performing technology to consumers on the high street,” he said.