But those times are no more.
Today Dell said it has bolstered its channel team as well as announcing incentives and rebates for its channel partners.
The company said it has introduced a programme called “AllStars”, intended for its networking channel to do more business with the companies. Its partners get customer support and initiatives like training. The programme also gives premier and preferred partners in Europe access to C-level sales and marketing councils.
It also said that it has introduced the Vostro 15 3000 business networks aimed at SMEs and giving channel partners incentivies.
Dell has also appointed our old mate Sarah Shields as UK sales executive director and general manager for the UK. Sarah will look after a number of different routes to market.
Sarah said: “Our partners continue to pivotal… I look forward to continuing to build Dell’s offering to ensure that it meets the need of our partners across the UK.”
And Ralf Jordan has been appointed as executive director of EMEA broadline distribution.