Dell puts Hammer on the table

Hammer logoMajor channel player Dell said it has appointed distie Hammer as an international OEM covering its complete portfolio.

The partnership means Hammer will sell into 40 verticals including military, defence, media, entertainments and telecommunications.

Gerard Marlow, general manaer at Hammer said that his company’s experience in bespoke server design helps it to be a Dell OEM.  The company has over 50 sales and technical professionals in house.

Dermot O’Connell, executive director of OEM business at Dell says that the partnership means Hammer will be part of his company’s overall channel strategy.