Dell mocks HPE again

Tin box shifter Michael Dell returned to his early strategy of mocking his rivals and said that HPE was not doing that well in the cloud.

Dell claimed that the vendor’s multi-cloud strategy “isn’t going so well” soon after announcing integrations between Dell EMC, VMware and Microsoft in addition to launching Dell Technologies’ Cloud Platform.

The new launches mean that VMware can now run on Dell EMC’s hyper-converged Vxrail, and its device management software, Workspace ONE, has now been integrated with Dell devices and SecureWorks as part of Dell’s new Unified Workspace offering.

Dell said: “No one has a better and more comprehensive multi-cloud strategy than Dell Technologies and VMware together. And I think at least on the part of HPE in some ways it’s clear that their strategy is not going so well.

“We have over 4,000 partners. Think about adding Azure to that as of the announcement today. It is certainly an important one to add. And within the Dell Technologies Cloud console customers will be able to seamlessly move workloads across all of those 4,000 cloud providers and their on-premise environments.”

Then came the HPE bashing. He said that Dell first announced its $67 billion merger with EMC in 2015, the same year that HP split into HP and HPE.

He claimed Dell is now beating its rival because “it took the first punch”.

“I go back to 2014 and 2015, and I think if you’re going to get in a brawl, make sure you take the first punch and make it a good one. Well, that’s what we did by coming together with EMC and VMware, and now we’re incredibly well positioned against all competitors”, he said.

Dell outgrew HPE in 2018, with Dell’s revenues growing 15 percent to $90.6 billion for the 12 months until 1 February 2019, while HPE’s grew by 3.7 pe cent to $30.9 billion for its year ending 31 October 2018.

Dell EMC overtook HPE in the global server market in the second quarter last year after posting a 53 per cent leap in revenues and an 18.8 percent share of the total market.