Dell in the clouds again

Michael DellGrey box shifter Michael Dell talked up the importance of a ‘multi-cloud’ world and waded in to AWS, Microsoft, and Google by claiming that, for many customers, “public cloud is twice as expensive as on-premise”.

Dell said that while all styles of cloud computing have their merits and applications, customers should not relytoo heavily on any one model, – particularly public cloud.

“If you have a public cloud-first and -only strategy, you will find yourself uncompetitive in the long term. On-premise offers automation capabilities on an unprecedented scale. Many customers have already told us that the public cloud is twice as expensive as on-premise,” he said.

David Goulden, president of Dell EMC, added that Dell’s cloud offering addresses not only generalist productivity and business applications, but also core applications that many enterprises would not typically consider suitable for the cloud arena.

“Most clouds target the millions of general-purpose applications,” he said. “Our cloud strategy targets those, but also targets performance-intensive, mission-critical applications that most customers would not [otherwise] consider running on a cloud or as-a-service basis. We, uniquely, have a hybrid cloud strategy for all your applications.”

Dell EMC is adding its 14th generation of its PowerEdge range of servers this summer and the new VMAX 950F all-flash storage array.

The vendor also boosted its VxRail suite of hyper-converged technology, including the launch of a single-processor unit which allows businesses to invest in hyper-converged infrastructure for a capital investment as low as $25,000.

Dell Financial Services is to a launch a payment offering for hyper-converged infrastructure providing customers with the option of “cloud-like consumption” of the technology.