Dell EMC unveils data centre partner plans

emcboxDell EMC has been telling the world about its latest offerings designed to power what it calls the modern data centre, and to help customers achieve their IT, security and workforce transformations.

Jeff Clarke, Dell EMC’s vice chairman of products and operations,  told the assorted throngs at t Dell Technologies World in Las Vegas that everything comes down to helping customers deal with the massive increase in data they will be receiving in the coming years, including managing, analysing, storing and protecting it.

A number of the technology trends powering digital transformation include immersive and collaborative computing, new ways to work, a modern PC experience for the workforce; the internet of things (IoT), software-defined “everything” and artificial intelligence (AI) and machine learning, Clarke said.

“So when I think about all of that and all of the devices coming, we will need more technology to help customers deal with all of this data”, he said.

Dell EMC unveiled new storage and server technologies, hyperconverged infrastructure and cloud offerings. Dell and Dell EMC will provide AI, machine learning and deep-learning capabilities from the desktop to the data centre.

The company showed off some of its new PowerEdge MX modular infrastructures. We expect to see more details later on these products later in the year.

Virtustream, a Dell Technologies company, launched the next generation of its risk management and continuous compliance monitoring solution. It also unveiled the Virtual Cloud Network with new VMware NSX networking and security portfolio.

“I think it’s a huge opportunity for us to collaborate with our partners and extend the Dell brand, to extend Dell Technologies’ reach into a broader set of customers to help them solve their IT transformation/digital transformation, and we’re excited about that opportunity”, Clarke said.

Partner feedback has been “overwhelmingly positive that we are highlighting the right things that are shaping our industry, which is shaping our roadmap and is what our customers are asking for”, he said.

“They were very excited to see us respond”, Clarke said. “In fact, I announced our ReadyStack solution that is a channel-exclusive offer that is for the converged space, and it was received overwhelmingly positive[ly].”

Joyce Mullen, Dell EMC’s global channel, OEM and IoT president, said partners are “really leaning” into these new technologies.