As you might expect, cloud computing featured heavily in the programme revisions. Dell EMC is keen to encourage its partners in the area, which is making it a bomb.
The Dell EMC Networking X-series will also become the vendor’s first distributor-exclusive product line. The X-Series is a family of web-managed 1GbE and 10GbE switches, designed for SMBs.
The outfit has expanded its client incumbency programme for the commercial segment, claiming that it will protect partners’ relationships with historical look-back for revenue and deal registration.
Virtustream has added its enterprise cloud solution platform to the partner programme. The idea is that it will provide “customers with public cloud consumption with private cloud performance”.
Dell EMC has been talking up its “flexible consumption models” through the channel with Cloud Flex, storage offering Flex on Demand and PC-as-a-service packages on certain product portfolios.
It expanded 2017’s Cloud Service Provider and Strategic Outsourcer track, alongside offering rebates based on sell-in revenues.
Michael Collins, senior vice president, channel at Dell EMC EMEA said that the developments underline Dell EMC’s strategy to position its partners as strategic advisers that enterprises can trust.
“We want our customers to know that Dell EMC’s partner ecosystem is steadfastly committed to understanding their immediate and future business IT needs.
“We believe that our latest updates to the Dell EMC Partner Programme make us the leading long-term technology provider of choice to help channel partners satisfy their customers and guide them along their IT infrastructure transformation journey”, added Collins.