Dell cleaning up in India

Dell logoTin box shifter, Michael Dell is doing rather well in the growing Indian server market according to beancounters at IDC.

The analyst firm claims that Dell India has become the largest server player in the India market, doubling its shipments in the third quarter and commanding 38 percent market share in terms of revenue.

While the other players saw a decline in server shipments in the third quarter, Dell shipments more than doubled largely due to investments by the Retail industry.

HP, market leader in terms of overall shipments, saw a decline of 12 percent, while IBM’s market share dropped by about five percent. Dell grew by 17 percent in terms of overall shipment units, coming close second to HP, with about 29 percent market share.

“The non x86 server market saw a decline of 58 percent in terms of revenue in Q3 2014 as compared to Q3 2013 due to large refreshes in verticals like Banking and telecom being on hold due to various factors,” IDC said.

Dell India has been growing in the server as well as PC market as it completely revamped its go-to-market strategy in India after its privatisation.

It is now trying to offer integrated systems to enterprises as it attempts to fill in a void created by IBM’s exit from commoditised x86 server business, which is not only helping it expand its¬† market but also get higher value deals.