At the inaugural Dell EMC World event in Las Vegas this week, Dell pledged that client computing “remains core to our business” and said that the PC will be back with augmented reality, subscription payment models, and wireless charging.
Dell Technologies chief marketing officer Jeremy Burton said that the PC will evolve in the coming years, as well as some of the technology the vendor is ready to bring to market now.
He showed off the Latitude 7285, which Dell claims is the world’s first wireless-charging two-in-one laptop and the Canvas, a 27-inch monitor pitched at the design industry. The latter involves a stylus, for drawing, and a ‘totem’ dial-style tool for cursor control. He said:
“The PC is smack bang in the centre of what is going on in the world Augmented reality and virtual reality are technologies that are now at the tipping point. This will be a $45bn [annual] hardware market, and a $35bn software market by 2025.”
Dell is also looking to forge partnerships with other AR and VR players, and is launching a partner programme through which to formalise ties with industry specialists.
“We want to work with a broad ecosystem to make this a reality,” said Burton.
Michael Dell showed off VMware’s AirWatch enterprise mobility management which has been embedded into some of its client computing devices he also revealed that the vendor’s PC-as-a-service offering will be available across the world during 2017.
“We are announcing the global rollout of our PC-as-a-service, which combines the latest Dell PCs with financing services and support for a single predictable price per month,” he said.
Dell added: “To make it extremely clear: the PC remains core to our business and strategy – it is how work gets done.”