Deeny gets channel role at IFS

IFS has appointed  respected industry veteran Gabrielle Deeny to drive the company’s partner business.

She will lead the global alliances and channels programme, which will “strategically accelerate” the growth of IFS’s commercial channels, an area of increased priority for the company.

The company proclaims: “With a focus first on adding value to IFS customers, this growth will be accomplished by leveraging existing channels and creating new ones all the while ensuring partners continue to be rigorously vetted to provide customers with best-in-class solutions, services and support.

“With a background in international business, Deeny has a sound track record of reinventing business models, creating customer-centered value propositions and providing leadership in Forbes’ Global 2000 companies, including Microsoft, EMC, Wipro & ABB, where she was Global VP Alliances & Channel Sales.”

So what does Gabrielle say herself?

“This is an incredibly exciting time to be joining IFS, the extension of our portfolio of solutions through recent acquisitions and the establishment of a new leadership team all point toward the accelerated growth of the organisation. Our success will also be reliant on our partner ecosystem, ensuring we have the right mix of enabled and accredited partners is of paramount importance. IFS is in excellent shape to grow its global footprint through existing and new alliances. I look forward to working with the IFS team and our trusted partners to continue to deliver best-in-class solutions to our mutual customers.”

We think IFS needs a good sub or a copy editor – way too many stock phrases like ecosystem, global footprint, and best-in-class.  Perhaps there’s artificial intelligence at work here.