The death spiral of the “game changing” tablet is continuing and soon there will be very few people wanting to buy one anywhere and resellers would be more likely to successfully flog used bog-roll tubes.
According to IDC, the tablet market continued its “downward spiral” in Q2 this year with worldwide shipments falling 3.4 percent.
The year-on-year decline was caused by tight consumer spending, IDC said. There was even a decline in shipments of detachables in Q2, as consumers wait for flagship launches from Apple and Microsoft.
Detachables had previously been a shining light for the tablet market, which has now been in a state of decline for 11 consecutive quarters.
IDC research director Linn Huang said that the tablet market has essentially become a race to see if the burgeoning detachables category can grow fast enough to offset the long-term erosion of the slate market.
However he has not given up hope yet as new product launches from Microsoft and Apple are generally accompanied by subsequent quarters of inflated shipments.
“The reintroduction of Windows to the ARM platform could help remedy the aforementioned hollowing of the middle of the market, and we expect a proliferation of Chrome OS-based detachables in time for the holidays.”
Despite the market decline, three of the top five tablet vendors saw their quarterly shipments increase year on year.
First-placed Apple, third-placed Huawei and fourth-placed Amazon all saw growth, while second-placed Samsung saw flat growth and Lenovo saw a decline.