Richard Lane has been named as the company’s new European distribution & partnerships manager.
Ctrack currently has distribution operations in Denmark, Norway, Sweden, Finland, Czech Republic, Switzerland, Austria, Italy, Spain and Portugal to complement its owned operations in Germany, France and Benelux.
The new management role requires Lane to find suitable partners in countries where Ctrack currently does not have a presence.
In a statement, the company said it is is keen to take advantage of untapped vertical markets such as insurance telematics.
Lane was previously responsible for channel sales within the UK & Ireland. He joined Ctrack having spent four years at Cybit, and subsequently Masternaut, responsible for developing and managing its reseller programme.
John Wisdom, European managing director of Ctrack, commented said that Lane had been responsible for extending the reach of the business within the UK by establishing an effective partner and reseller network.
“We are looking to use his proven expertise to take advantage of opportunities that exist in new European markets to maximise the growth of the business across the region,” he said.