Dutch add-in-board partner Club 3D has ditched Nvidia and decided to become an AMD exclusive partner. The move doesn’t come as much of a surprise, since Club 3D was practically the only big AIB that did not launch Geforce 700 desktop boards last month.
The company confirmed that it is an AMD-only players in a press release late Monday. Acting CEO of Club 3D Judith Ma Tseng said Club 3D believes AMD is “uniquely positioned to deliver a complete solution concept” for its customers.
“We firmly believe that we can offer a better solution, if we proceed with AMD alone,” said Ma Tseng.
Unsurprisingly, AMD welcomed Club 3D’s turncoat antics.
“Their decision to join AMD as an exclusive hardware partner is a powerful acknowledgement of our leadership in the graphics space, and a tremendous contribution to the technical expertise in the AMD Radeon graphics ecosystem,” said Zvika Greenstein, Director of Desktop Product Management, AMD Graphics.
This isn’t the first time that an AIB has chosen to switch sides, or go exclusive. Back in 2010 XFX also ditched Nvidia and became an AMD exclusive partner. Gainward did the exact opposite, when it stopped selling Radeons to focus on Nvidia products.
However, it should be noted that all AIBs, especially smaller ones like Club 3D, are facing a lot of pressure. Sales of desktop PCs have been tumbling for years, while at the same time powerful integrated graphics are slowly killing off the high-volume, low-margin market for entry level discrete graphics.