Cloud Distribution moves to change Value Added Distributor status quo

cloud1Cloud Distribution has hired start up guru Adam Davison in a bid to give its Value Added Distributor competitors a run for their money.

The company claims that other firms offer little or no support to as yet “undiscovered” vendors that have the potential to disrupt the UK market’s status quo.

It claims its new weapon will help it  search out next generation networking and security vendors, which will complement its portfolio of disruptive technology products.

Davison has been appointed to seek out companies wishing to bring innovative networking and security technology solutions to the UK. The company boasts it’s best placed to offer these firms the best foothold as understands the market and “delivers real value-add.”

Davidson’s team has, according to the company, already begun to develop tools for the channel, which will help launch these products to the market. These include tailored vendor support launch packs, bespoke sales training, pre-sales and technical training, a virtual marketing team and an end user pipeline generation platform.

Apparently these have all been created to help VARs get up to speed with the new products and grow a network of qualified opportunities.

Adam Davison says he has first-hand experience of what it’s like as a start-up trying to break through.  He added there was a real need for a “next-generation distributor” who was willing to put “evangelistic effort into less well-known, but high value proposition vendors.”

Adam’s appointment follows a series of new hires as Cloud Distribution expands and develops its team which has included James Ball, Technical Manager and Tracey Hannan, Sales Manager for the new Northern office.