Cloud channel support is slack

Every silver has a cloudy liningThe Cloud Industry Forum has warned cloud customers are not getting the levels of support they need from channel partners when it comes to help migrating to the cloud.

In a report the Forum said that part of the problem is that there are some inexperienced channel players who are yet to really grow into being cloud providers and customers needed to make more careful assessments of potential partners.

Customers were having to deal with the result of poor integration with existing legacy systems and a failure by the partners to thoroughly assess the ability of the user’s network to deliver a stable product.

Overall the CIF findings were positive with 90 percent of customers expressing a positive satisfaction rating and 70 percent of IT buyers expecting to increase their use of cloud in the year ahead.

But since cloud migration is a key part of the whole business it does seem to be that more work needs to be done.

The CIF findings also come on top of a recent report from LogicNow that seems to suggest there is a worrying disconnect between service providers and customers.

The gap between customer expectations and partner service plans is a wide one, according to the LogicNow ‘Global IT Service Providers Harmony Report’.

The research suggested that most IT buyers started out a discussion with a service provider with the intention of getting help with a specific, business critical need. But the research found that the channel saw the chance to push wider services and tended to follow their own agenda.

Speaking last month, on the launch of the report Dr Alistair Forbes, general manager at LogNow, said that service providers needed to be patient about rushing into talk to a customer about a range of investment options, rather than dealing with the specific concern brought to their attention.

“Pushing strategic consultancy too early in the relationship gives an impression of under-valuing the immediate concern weighing heaviest on the customer’s mind. IT departments engage with Service Providers because they have a particular problem that needs solving. This must be addressed first to earn the opportunity of a strategic engagement later on,” he said.