Writing in his bog, Pascal Lendermann said that the “the primary responsibility for the Cisco marketing organization (sic) has shifted from brand awareness to revenue generation”.
In other words everyone knows who Cisco is, it is time to encourage people to sell more of its gear. He also thinks it is better to focus on web-based marketing, which is cheaper, than prime-time television advertising.
If you visit the Cisco website, the outfit will apply analytics to put you in front of something to buy as quickly as possible.
If Cisco’s can tag you as owning a Catalyst switch or you have a license that’s up for renewal, it should guide you better to a “Click here to issue invoice” button.
“Cisco IT is using big-data analytics to predict which solutions each online visitor is likely to be interested in. Cisco IT plans to collect, store, and analyse this customer data from various sources to identify clusters of interest, such as Cloud, Data Center, Switches, and Social. Our data sources include search history, webinar registrations, company demographics, and the solutions that other people in the same company are also researching”, Lendermann said.