Xiaomi Technology, which is beginning to challenge smartphone players including Samsung and Apple, turned over close to $12 billion in 2014, according to its CEO.
Lei Jun, the CEO of the company, said the revenues rose 135 percent compared to 2013, in a blog on the company’s website.
The company isn’t public but that hasn’t stopped it denting sales of the global giants as well as having an impact on another Chinese manufacturer of telecommunications equipment, Huawei.
Lei claimed that Xiaomi shipped over 60 million phones in 2014, an increase of 227 percent compared to 2013.
But while Xiaomi might well be making waves and causing its competitors some alarm, it’s doing so using a model which doesn’t yield big profits. Estimates are that its margins are in the low single digits.
Although Xiaomi remains a private firm, it is receiving investment from a number of big names in Asia and Reuters claimed the market value of the company is as much as $45 billion.