The Summit was told that while the Channel was slow most now accept that the cloud is an unstoppable force changing business and their approach to the market.
Ingram Micro’s UK Cloud Summit heard from the distributor and vendors about the trends in the market.
Ingram Micro director of cloud & software UK&I Apay Obang-Oyway said that it was one of the first times that he had seen that the Channel has got the message and people were nodding their heads.
He cited Blockbuster, which failed to spot the streaming revolution until it was too late, as an example of the risks of not adapting to change.
“A lot of CEOs are petrified of being Blockbusted. A lot of partners can see the changes.”
He said the industry was at the start of the fourth industrial revolution and technologies including IoT, big data, social and cloud were driving those changes.
“While it is all very good and exciting it is bringing a lot of disruption, which you can look at negatively or positively. Within that there is a load of opportunity for channel partners but you have to understand this is a different reality and it is no longer business as usual, its business unusual. The opportunity is huge and represents significant numbers,” he added.