While there were lots of brands from elsewhere collecting gongs many were Chinese brands, such as Haier, Changhong, Hisense, TCL, Huawei, BOE, Lenovo, Midea, Gree, Skyworth, Coolpad, iFlytek and Sharp.
IDG works with the beancounters at IDC to conduct professional and comprehensive evaluation of the performance of global electronic brands in the past year by combining the third-party data, network voting and evaluation by jury, consisting of experts from famous global manufacturers or institutions. The evaluated aspects include the industrial status, international strategy and deployment, brand image, market scale and operating profits of global electronic brands.
But this year saw the domination of the Chinese. Among “2017-2018 Top 10 CE Brands”, Chinese brands include Haier, Changhong, Hisense, TCL, Huawei, BOE, Lenovo, Midea, Gree and Skyworth. Furthermore, TCL, Changhong, iFlytek, Hisense, Coolpad, Sharp, MEITU and iQIYI also won various special awards for their products.
TCL C6 won “Global Smart TV of Audio-Visual Experience Award of the Year”, Hisense U9 won “Global Best Display Tech Gold Award of the Year”, CHANGHONG CHiQ-Q5R won “The Best Designed Television of the Year”, CHANGHONG CHiQ-Q5T won “The Best Frame-Integrated Television of the Year”, SHARP LCD-70SX970A won “8K Innovation Technology Contribution Award”, iFlytek won “The Excellent Leader of Artificial Intelligence Industry of the Year”, SHARP AQUOS S2 won “The Best Full Screen Smartphone Innovation Award”, BlackBerry KEYone won “Global Business Security Mobile Phone of the Year”, Coolpad COOL M7 won “The Best Fashion ID Design Award”, MEITU V6 won “The Best Photography Smartphone of the Year” and Coolpad Dynobot won “The Best Kid’s Smart Watch Innovation Award of Technology”.