CA starts global marketing campaign

1480465477766CA Technologies has started off a new global marketing campaign which talks about building a “Modern Software Factory” for channel player customers.

The idea is to showcase CA’s capability to market in a brave new age built of buzzwords and management statements which need quote marks like “digital transformation”.

According to the company the strategy behind this marketing roll-out is businesses today face near constant “digital disruption” which harms all “business decision makers” at all levels.

According to CA, its Modern Software Factory campaign reflects “new insights” on the challenges to build better apps, faster and securely and gain insight from data, which are important to the “application economy”.

Businesses need to recognise that software is “core to creating competitive advantage.” CA shows how they can start with a single CA solution, or a combination of solutions across the areas of Agile, DevOps and Security.

CA Technologies is furthering its cloud watching strategy and offering through several new alliances that will see the New York-based vendor produce “more agile infrastructure solutions”.

CA also released changes to its Managed Service Provider (MSP) licensing programme for ARCserve. With this release, CA is trying to further simplify its licensing structure to encourage new partner enablement.

“We’re laying out a blueprint that’s designed to help guide customers as they leverage software to win in the market,” the firm added.