C2G peddles high performance cabling and connectivity gear and the partnership is signed with Ingram Micro’s Pro AV Division in the UK.
Jamie Pratt, Managing Director for C2G said the company wants to reach out to the distribution channel’s customer base and give them access to benefits and offers on an extensive portfolio of cabling and connectivity products.
As part of the agreement, C2G will become the preferred cable and connectivity partner for Ingram Micro UK’s new venture into the Pro AV space.
Ingram Micro UK customers can access C2G’s full range through an online stock-checking, ordering, and management system. A targeted selection of C2G products will be stocked and available at Ingram Micro for those resellers who focus on professional audio/video applications and installations.
Pratt said that the deal will give C2G access to a growing number of resellers that are a part of the Ingram Micro community.
C2G launched its European operations in August 2008. Working through value-added distribution partnership with Ingram Micro, it has an extensive community of networking and audio-visual specialist partners in the UK and Europe.