British value-added resellers will start peddling Microsoft’s Surface tablets to businesses come September. Microsoft has already named ten US VARs who will kick off the enterprise oriented Surface campaign this summer.
The names of British VARs have not been disclosed yet. According to Microsoft UK director for partner strategy Janet Gibbons, only a few select resellers will be able to sell Surface tablets as part of a pilot scheme.
“In every market, we’re positioning [Surface availability] as a pilot… Our only experience of being a hardware provider is with the Xbox, and that’s a different world,” she told CRN. “If we’re going to come to the market with a device, we have to know we are set up well to support the channel with things like warranty, return, credit and distribution of stock [information]. All of that has to be worked through.”
At this point it might be a bit too late. The Surface RT is almost a year old and by the time British VARs enter the fray it should get a successor, give or take a few weeks. The Surface Pro isn’t as stale, but it not a hot new product, either.