Wiese has spent the past 12 years at Cisco, first heading advanced technology sales and later its collaboration-product sales efforts. Those teams focus on aspects such as security and web conferencing, areas that BlackBerry is trying to expand within.
Wiese, who has previously worked with Apple, Avaya, Lucent and Texas Instruments, will be responsible for driving its go-to-market strategy and global sales efforts.
BlackBerry Chief Executive John Chen said in a statement said that Wiese had extensive experience in enterprise software and emerging technology solutions, which will be instrumental as BlackBerry moves toward stabilising revenue. Or in English, making money again.
The move comes less than three weeks after BlackBerry posted weaker-than-expected sales growth from its software business in the first quarter.
Chen, who set a software revenue target of $500 million for the current fiscal year, has built his turnaround plan around a software growth strategy, hoping sales from device-management software and fledgling areas like the Internet of
Things can replace BlackBerry’s traditional service fee structure and falling revenue from smartphone sales.
BlackBerry declined to comment on whether Wiese’s appointment, which followed his successor John Sims’ exit was tied to weaker-than-expected software revenue growth. But it is expected that he will look to the channel to improve the company’s bottom line.
BlackBerry is also widely expected to debut a new Android-based smartphone this year in an attempt to boost its hardware sales.