Avnet extends marketing initiative

avnettsAvnet has extended its Socialondemand service in the UK.

According to the distie, since the marketing initiative launched in April 2012, seven supplier partners and over 150 business partners have joined up.

It said in the last nine months 353 media posts have been reposted by business partners achieving click-through rates of up to 50 percent, with more than 86,000 downloads and retweets.

Initially introduced with Microsoft, Avnet socialondemand is a social media service which syndicates and disseminates targeted social media content from Avnet supplier partners to the social media connections of its business partners.

Avnet claims it’s able to input, categorise and target social media content and then control and track what, when and where it is published, for example, via business partners’ Facebook, LinkedIn and Twitter accounts.

Linda Patterson, marketing director, at the company said Avnet and supplier developed content went further and allowed partners to decide how and when to target customers, while tracking exactly when, where and by whom the content is being read.

She pointed out business partners often had stretched resources particularly in terms of their use of social media and yet they appreciate its value.