Avast has signed up Northamber as part of a cunning plan to increase its channel sales this year. AVG was initially called Grisoft and grew to become one of the biggest brands in desktop and mobile security apps. It also offers a range of related services, including AVG Cleaner for Android and Mac. The company is now headquartered in Amsterdam.
Avast was founded out of Prague in 1988. It has since emerged as one of the leading online security firms and is reported to control more than a fifth of the global antivirus software market. Though it is better known for its security software, Avast has branched out into other verticals — earlier this year, the company launched a new initiative to reveal the best Wi-Fi hotspots, using crowdsourced data.
Avast acquiried AVG to “gain scale, technological depth, and geographical breadth” and so it can “take advantage of emerging growth opportunities in internet security, as well as organizational efficiencies.”
Northamber will be handling the AVG small business products, which include CloudCare and Managed Workplace, which provide remote monitoring and management.
Northamber joins CMS and Sigma Software Distribution, which was signed up by the vendor last September, as the firm’s UK distributors.