Of course Apple itself has not announced it, it has leaked it as an official rumour to its favourite journalists who have lovingly published it.
The company plans to unveil the sixth generation of its iPad and the third edition of the iPad mini, as well as its operating system OS X Yosemite. It appears that Yosemite is the same as previous versions with some cosmetic changes to excite the punters so they believe they are getting something different.
The iPad is expected to have a 9.7 inch screen, while the new version of the iPad mini will have a 7.9 inch screen.
They will be in the shops as part of Apple’s drive to sell goods during the holiday season.
Apple needs to do a lot better if it is going to keep its high share price. The outfit sold 13.3 million iPads in the quarter ended June, falling short of analysts’ projections for more than 14 million.