While the conventional Windows PC market continues to decline, it appears to be losing market share to Apple’s range of PCs.
That’s the conclusion of Taiwanese vendors who have told local wire Digitimes that global PC shipments are expected to fall by over three percent during 2015.
Apple, on the other hand, is set to do much better, with growth of between 10 and 15 percent during 2015, amounting to shipments of between 20 and 23 million worldwide.
Apple is gaining additional traction from more competitive prices and Digitimes said it expects the company to drop prices on its 11 inch and 13 inch notebooks when it launches a 12-inch Macbook Air this year.
While traditional PC sales have been hit by smartphones and tablets to some extent, Microsoft’s delays in shipping Windows 10 will also not help sales.
Microsoft is responding to vendors’ complaints about the excessive price of licensing its operating system by introducing aggressive pricing in a bid to boost the market during 2015.