An Apple watch will tell Uber that you’re around when you arrive at SFO, and you can send messages to your friends to tell them what’s going on, provided you have an iPhone.
An executive showed us live how the other world lives – when he arrives in New York he’s staying at the W hotel and he can unlock his door and his watch is his room key. We’ve stayed at the W New York – you need an LED torch to find your room, the place is so dark.
When he goes into his room, the executive can use his watch to find out what the music is playing in his darkened room.
The demo is delivering messages like there’s no tomorrow and we’re beginning to wonder how long the battery on the iWatch is going to last given all of this activity.
Apple is trusting the Internet of Things (IoT) will be an Apple thing
To rapturous applause, Apple showed off apps and told us that the iWatch can save us all time.
Tim Cook, the CEO of Apple, looking very ultra cool said that when the developer community was unleashed, we will all be surprised. There are plenty of apps for the Apple iWatch.
He claimed the iWatch will work for 18 hours and “at the end of the day”.
Apple is announcing three collections – one with colourful bands – the aluminium used in one of its collections is not “run of the mill” aluminium. The Apple iWatch sport is actually an alloy as light as aluminium but 60 percent stronger, Apple claimed. It’s a magnesium zinc aluminium alloy. It starts at $350 and has loads of bands.
Apple is not using ordinary stainless steel, it is using extraordinary stainless steel, no doubt carefully extruded through the marketing department. Apple is offering lots of different SKUs and the pricing is almost impossible to figure out. It’s even doing a solid gold watch starting at $10,000. April 10th will be the day when it all starts to roll out…
We’ll have more on this tomorrow.