Apple iPad leads but others snap at heels

The late Steve Jobs with an iPadOut of the 74.53 million tablets expected to ship during the current calendar quarter, the Apple iPad will take the lead with 26.8 percent of the worldwide shipments.

That’s according to Digitimes Research, which said that out of those 74.5 million tablets, 20 million will be iPads, 27.8 million will be from other multinational vendors such as Samsung and Lenovo, and 26.7 million will be so-called “white box” or unbranded units.

Taiwan is the ghost in the tablet machine and accounts for two thirds of the global market for tablets with firms like Foxconn, Pegatron, Compal and Quanta churning them out.

While figures for tablets shipping in the fourth quarter seem healthy, and rose by sequential quarter by 17.6 percent, if you compare the figures year on year, there’s a decline of shipments by 10.1 percent.

The pundits have many theories as to why the tablet market is showing signs of stalling, but the favourite is that in Western markets most people already have one or more tablet and see little or no reason to either buy more tablets or to upgrade.

And increased sales of smartphones with larger screens – so called phablets – are nibbling away at the tablet market.