Apple is losing ground on the tablet market, due to a drought of new products and more competition from the Android camp. However, Samsung is not capitalising on Apple’s woes and its sales are dropping as well.
According to Strategy Analytics, Apple sold just 14.6 million iPads last quarter, down 4.9 million from Q1. Its market share tumbled from 40.4 percent to 29.2 percent. Meanwhile its arch nemesis Samsung also suffered a hit. Its sales dropped by 700,000 units to 8.4 million units and its market share now stands at 8.4 percent.
Another report from Analysys claims that tablet sales in China aren’t growing nearly as rapidly as they did just a few months ago. Last quarter China gobbled up 3.58 million tablets, growing just 5.2 percent over the first quarter of 2013. Sales of Apple’s iPads were particularly hard hit, the research outfit reported.
Relative newcomers to the market like Acer, Lenovo, Sony and Dell are gaining ground. LG is gearing up to give tablets another go, following a dismal effort a couple of years ago. Then there are Chinese white-box tablets, heaps and heaps of them.
However, Cupertino’s troubles might be a thing of the past come Q4. The Church of Apple is widely expected to introduce new iPads as soon as next month and the hot iPad mini should get a Retina makeover. Apple’s current tablet offerings are showing signs of age and an update is overdue.
On the other hand, there’s really not that much hype this time around, iPads aren’t as fresh and cool as they used to be and getting people to upgrade from an iPad 3 or 4 won’t be as easy. They both have relatively speedy chips and a crisp high-resolution screen, so Apple will have to get creative, and it’s been faltering on that front for the last two or so years.
The iPad mini though desperately needs a sharper screen and a faster processor and a new high-res model should do very well indeed.