The Wall Street Journal has been telling the world+dog that the in-house platform aims to replace ads supplied by Google on Amazon’s own website.
However the plan is to later expand the program to challenge Google and Microsoft advertising business in the future.
Amazon’s system is similar to Google’s AdWords, and is planned to make it easier for marketers to reach the company’s users.
The retailer is also building a tool that would help advertising agencies buy in bulk for thousands of advertisers.
Analysts have been wondering how long it would take Amazon to try to stick its foot in the door of the advertising industry. After all, if you know what a person reads you can target a lot of advertising their way.
Amazon is sitting on a huge consumer data but has so far been reluctant to use it for advertising.
The company already has an advertising service it employs chiefly on its own website but it is extremely low key in comparison to the potential.