The idea is to spread the offerings across web, social networking, mobile phones and digital displays, Adobe said.
EngagedNow, according to Alan Herrick, CEO of Sapient, is create multi-channel offerings without having to design and develop the back end infrastructure.
What this means is that the two firms offer hosted and managed services using Adobe Marketing Cloud with Sapient’s EngagedNow. The companies will build integrated offerings for vertical markets including travel, sports, entertainment, retail and financial services.
The worldwide partnership was announced at a conference held by Adobe in London, today.