Under the new agreement, which comes into effect as Computex takes place over in Taiwan, the pair will work together to push Adata’s memory products.
Jon Atherton, Commercial Vice President for Enta, said it was looking forward to working with Adata which was “a great brand with an exciting roadmap”.
Craig Connell, head of regional sales for ADATA, said Enta was “exactly the kind of distributor” the company had been looking for.
Asked about the most immediate benefits, Connell said the launch of Intel’s 4th Generation Core Processor family would see a strong surge in demand for very fast memory products, such as the new 2,800MHz DDR3 modules that the company had just launched.
He said Enta had a strong reputation among the kind of stores that would be selling Z87 boards and the company want to make sure that as many as possible came supplied with ADATA DDR3”.
According to analyst house iSuppli, ADATA became the world’s second largest supplier for DDR memory modules in 2010.