Accenture gears up for multichannel push

accenture-logoAccenture has teamed up with Hubris to implement cross-border multichannel solutions more effectively. Accenture is now the sole global strategic partner of hybris, the world’s fastest growing commerce platform.

The unholy alliance should combine Accenture’s prowess in digital marketing, platform management and customer experience with hubris’ leading omni-channel software. The companies hope to peddle commerce solutions to enterprises in retail, manufacturing, wholesale distribution, telecommunications, media/publishing, software and gaming.

“We have seen huge growth in e-commerce in the last few years, often driven by global brands looking for complex platform solutions, but with the ability to offer local languages and market websites for customers,” said Frank Schoutissen, Vice President Channel of hubris. “Our alliance with Accenture will allow these companies to have both a technology and implementation partner that can help them meet these objectives. We are very excited about the potential this will bring to both companies and the customers we can support as a result of this.”

Anatoly Roytman, EALA managing director of digital consulting for Accenture Interactive, said Accenture can help bring the hybris’ omni-channel commerce platform to companies that have struggled to implement worldwide transaction solutions that can be tailored to local country needs.

“Our global presence can reduce the complexity and cost of transforming the consumer transaction experience across multiple geographic markets,” he added.

The agreement should enable international brands to create consistent consumer transaction experiences across multiple channels, including online, mobile and in-store, regardless of geographic location.